Adobe Creative Cloud
THE CHALLENGE:
TO INCREASE THE CONVERSION RATE FOR MEMBERS OF CREATIVE CLOUD. THE GOAL WAS TO EITHER UPSELL TO A BUNDLE DEAL OR TO ADD ON A NEW APP. THIS REQUIRED 3 EMAILS EACH FOR 4 DIFFERENT PRODUCTS.
My Role: I worked as the main writer on all emails, creating drafts, fixing edits, and making sure to create concise copy that matched the quality and requirements requested by the client.
The Result: 12 Emails — 3 for each product focus, communicating a different overall theme for each individual email in order to diversify messaging for audience.
wrote headlines that grabbed attention and captured messaging
Worked with designers to align text and images for a coherent email
Created an evergreen pod 2 for each send that matched the tone of each email and drove the deal home with direct CTAs
Upsell mini series
THE CHALLENGE:
TO GET AUDIENCE TO TRY OR BUY BY HIGHLIGHTING THE VALUE OF DESIGN, PHOTO, STUDENT, AND VIDEO PLANS USING A CURATED SELECTION OF FREE ASSETS.
My Role: I worked as the main writer on all emails, creating drafts, fixing edits, and making sure to create concise copy that matched the quality and requirements requested by the client.
The Result: 12 Emails — 3 batches of four emails deployed in order, communicating a different product for each email batch in order to drive home messaging for audience.
