THE CHALLENGE:

TO INCREASE ACCOUNT HOLDERS AND INFORM CURRENT MEMBERS FOR THE CLIENT THROUGH SOCIAL MEDIA POSTS, SHORT VIDEOS, AND EMAIL CAMPAIGNS.

My Role: I worked as one of two main writers on each aspect of the project, creating drafts, advocating for ideas, fixing edits, and making sure to create concise copy that matched the quality and requirements requested by the client.

The Result: A variety of emails for both desktop and mobile, social posts, and two short videos communicating a different overall theme for each individual email in order to diversify messaging for audience.