Empowher social post
THE CHALLENGE:
TO SUCCINCTLY AND CLEARLY VOICE SUPPORT FOR THOSE IMPACTED BY BREAST CANCER AND INTRODUCE EMPOWHER AS AN ADVOCATE FOR THE FEMININE EXPERIENCE.
My Role: I worked as the main writer, editor, and creative director on all posts in this series, creating drafts, advocating ideas in meetings, fixing edits, and making sure to create concise copy that matched the quality and requirements requested by EmpowHER.
The Result: 3 posts that deployed to over 2700 followers on Thesis’ page, one to create space for grief, a second to call for change, and a third to introduce EmpowHER and its purpose.
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Post 1
We empathize, advocate, and educate people on the feminine experience.
We are a champion and support system.
We elevate and assist marginalized issues and people.
We are EmpowHER.
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POST 2
This month and every month, we recognize the impact of breast cancer, and we give voice to every identifying woman fighting for access to the healthcare and support every person deserves.
It’s time for change.
XOXO,
EmpowHER
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POST 3
This is a moment to acknowledge loss. To acknowledge those who have experienced breast cancer and to those who have experienced loss.
It affects all of us.
XOXO,
EmpowHER
