WHERE YOUR LIFE-CHANGING TECH MEETS CLEAR, IMPACTFUL COPY

Cut through

the clutter.

I help Wellness Tech Brands save time and energy, communicate their value to people who need their products, and expand their reach with my Clear Copy Process.

Wellness Tech Brands, I hear you. You want better brand awareness, more time and money, and faster business growth. But you are struggling to create copy that gets straight to the point, explains your product, and impacts your users and investors.

Trying to do all that by yourself can be frustrating, inefficient, and costly…

I understand that your marketing is an extension of your innovative tech, and it needs to be perfect. When I help you, together we will be able to …

✔ Attract your ideal customers with your irresistible, innovative brand

✔ Confidently communicate the value and impact of your product with great copy

✔ And save tons of time and energy so you can focus on what you love

That stunning company image you have in mind? Let’s bring it to life together. Your innovative, attention-grabbing brand deserves to be born so you can expand your reach, increase sales, and resonate with the people who really need your products most.

And the best part?

My Clear Copy Process only takes 60 days to complete from start to finish. You are 60 days away from more time, more money, more customers, and a brand that sounds as innovative as it is.

The Process

In this first step, let’s talk through your goals, what gets you excited, and walk through your brand voice and any digital marketing currently in place. Your vision, your style, your goals, and your people matter to me.
Help me understand your hopes and roadblocks so that I can identify the best way to expand your reach, increase clarity, and resonate with the people who really need your products most.
Let’s create a clear path for stable, repeatable, and creative brand voice. Save time while communicating the value of your tech effectively and accurately to your ideal customers.
Here’s how it works:
- I distill your company vision into a cohesive writing style guide to ensure that all of your copy, from the copy on your website to your email newsletters to your social media pages is consistent with the image you want to portray to potential customers. I want to make sure the heart of your product comes across and we communicate the value of your product to an audience that needs it most.
- I create a tangible digital marketing plan, which will include analyzing current copy in place and planning what content is needed to make your brand shine, from website updates to monthly emails to video scripts.
In this step, I edit your website copy to match exactly what you want your audience to feel so that when someone arrives at your site, they experience the emotional impact and drive of your product presented clearly and effectively.
Finally, I put all your marketing resources together and train you on how to use your new writing style guide to keep all future copy on brand so that you can keep your brand voice consistent and still free up time to get back to doing what matters most to you.
I also create a month’s worth of copy that can be used in all the content buckets (website, emails, etc.) we planned in stepped 2 so that your brand voice does the selling of your product for you, making sure customers know exactly what you have to offer and why it is so valuable and life-changing to each one of them. This will include a month’s worth of content for you, including custom email outlines if needed and the option for me to create a retaining offer for each month moving forward to make a consistent and regular plan for marketing communication. Once that is done, we will be ready to launch the finished copy so it can do the heavy lifting for you.

Book a Free Strategy Call

Case Study

Take a look at how my process came to life for one of my clients.

The Client:
Adobe

THE CHALLENGE:

To get business users to increase their monthly active use of the product by highlighting timely, benefits-driven content

The Audience: Enterprise users trying to use Adobe for their business, from teams as small as a dozen to companies well into the thousands.

The Result: One email per month for all Events emails and additional Creative Connection emails sent throughout the remaining weeks, each diving into new features and highlighting the best techniques, assets, and case studies to improve the audience’s workflow.

Our Founder - Kiale Palpant

Hi, I’m Kiale [k-eye-lee], the founder of Palpant Studios, a creative company centered around bridging tech and people with great copy and marketing.

I love to create copy for Wellness Tech companies because I understand the life-changing potential of this technology. Growing up with family members who have chronic illnesses, I’ve seen how technology can make everyday experiences, like attending their children’s basketball games or participating in musicals, more accessible and enjoyable. This technology allows them to focus on living life to the fullest rather than worrying about their health. My mission is to bridge innovative tech brands with the individuals they are designed to support, ensuring these essential products gain the visibility and growth they need to make a difference.