Adobe Express Mobile Launch
In Spring 2024, I contributed to the launch of Adobe Express’s revamped mobile app, enhanced with Firefly generative AI. My role included concepting, scripting, storyboarding, and copywriting for social media, email, landing pages, and updates to other Adobe pages, as well as overseeing design. The launch was a significant success, with Adobe Express seeing a 96% quarter-over-quarter increase in monthly active mobile users and an 86% year-over-year growth in cumulative mobile users. The app garnered attention from major outlets like The Verge, Android Central, and Digital Camera World, highlighting its potential to revolutionize mobile content creation.
My Role
Beyond concepting, scripting, and copywriting for social media, email, and landing pages, I focused on creating a cohesive creative architecture to ensure seamless integration of copy and design across campaigns. This involved crafting website updates, writing email campaigns, and building a comprehensive pitch deck to provide future campaigns with ready-to-use, adaptable copy alongside all design assets.