Adobe Express Creator Led Videos

To spotlight how creative professionals are using Adobe Express, my team developed an ongoing video series to share powerful user stories. I played a key role in the talent search and final selections to feature standout use cases. I crafted interview questions to naturally uncover cohesive storylines, approved video edits, and collaborated on a landing page paired with strategic social marketing to amplify the series.

This campaign redefined marketing to Adobe's Creative Cloud Entitled customer base by shifting focus to adoption and usage, showcasing key use cases and benefits. Launched in August 2024, this paid media campaign targeted a global audience on Meta and YouTube, driving traffic to an optimized landing page. Results from Wave 1 include an 18% increase in first-time activations, 7% mobile growth, 500K+ landing page visits, 51.5M video views, and 90M impressions.